Specialised Workshops
Become the Best in Your Industry-
Management Development
The Principal's Blueprint
The Principal's Blueprint: An 8-Week Leadership & Operational Mastery Program for Aspiring Real Estate Business Owners
Starting and running a successful estate agency requires more than just sales acumen — it demands a comprehensive skill set that covers leadership, operational management, compliance, recruitment, strategic marketing, and risk mitigation. Unfortunately, many aspiring Property Practitioners are unaware of the complexities involved. The Principal's Blueprint is here to bridge this gap.
This 8-week, intensive program has been expertly designed to equip business owners (Principals) with the essential leadership skills, operational expertise, and strategic insights required to lead and grow a thriving real estate agency in South Africa.
What you'll Gain from The Principal’s Blueprint:
Tailored One-on-One Coaching: Kickstart your journey with a 2-hour live, personalized session with our expert Lecturer, ensuring that you receive individualised attention from day one.
Comprehensive Resource Access: Gain unlimited access to an exclusive video library with 8 in-depth recordings, accompanied by practical templates, SLAs, essential forms, and tools to streamline agency management.
Master Key Areas of Business Management:
Leadership & Operational Strategies: Develop a clear roadmap to successfully lead and manage your agency with confidence.
Risk Management & Compliance: Navigate legal and regulatory complexities to safeguard your agency against risk and ensure full compliance with industry standards.
Human Resources & Recruitment: Learn how to attract, recruit, and retain top-tier talent that aligns with your agency's culture and goals.
Sales & Marketing: Discover innovative strategies to boost your agency’s market presence, attract clients, and generate consistent revenue.
Strategic Market Insights: Position your agency effectively within your target market, and establish clear, actionable market share objectives.
A Customised Approach:
Personalised Needs Analysis: Before you begin, complete a comprehensive needs analysis to help tailor the program to your specific business challenges and gaps.
Targeted Skill Development: Whether you're refining your leadership approach or enhancing your operational efficiency, we ensure that every module is aligned to your real-world needs.
What you Will Achieve:
By the end of this program, you’ll have the confidence and expertise to navigate the complexities of running a successful real estate business. You’ll walk away with a deep understanding of the functional areas of an agency, along with the strategic foresight to achieve sustained market positioning and accelerated business growth.
Why you Should Enrol:
This program is designed exclusively for Principals and aspiring business owners who want to fast-track their journey toward becoming successful agency owners.
It's not just theory — practical tools and strategies are integrated throughout, ensuring immediate application in your real estate business.
Stand out from the competition by building a solid operational foundation while focusing on long-term growth and profitability.
“Their management, leadership and communication skill combined with their vast knowledge in Management Development was evident throughout the entire process culminating in the satisfactory result achieved! We have no hesitation in testifying to the ability and integrity – and we recommend them for any contractual appointments in the range of services provided by their Company!
Riaan Van Zyl - Chairman Durr Estate – Western Cape
“Ashley & Theresa were contracted by the Shareholders of our organization for a 2nd time to assist with the formation of a Business Plan including Policy & Procedure Manual, Restructuring of the Management and the appointment and training of staff (estate agents). They fulfilled their brief in a highly and efficient manner” R Van Zyl - Western Cape
“This is a testimonial to the great experience I have had working with Ashley Habib during my NQF L 5 process. What really impressed me was her knowledge of the property industry and her passion to train people. She is full of energy and as a student this created excitement to be trained by her. She is really committed to her students and will do everything to help them succeed and not to get discouraged to finish. The RPL course is a lot of work – and many hours of studying – and she totally understands our frustration at times because she is also in the Industry! Her accessibility to me was tremendously valuable – she was always available at a moment to answer all my questions – the contact training and follow up is what was invaluable to me! I highly recommend her to anyone who needs a top-notch professional trainer and coach” Callie Venter – Blake Properties – NQFL 5
R8,500 -
Operational Management
R5,500 -
Sales & Marketing
Are you ready to elevate your brand, generate quality leads, and increase your market share? Our Sales & Marketing Program is designed to equip Property Practitioners with the exact strategies needed to gain a competitive edge in today’s dynamic real estate landscape.
Presented by a seasoned Real Estate Coach and Former Principal with over 17 years’ experience and more than 8,000 practitioners trained, this program combines practical tools with powerful insight.
Whether you're new to real estate or an experienced agent needing a boost—this seminar is your next move.
Our Sales & Marketing Program includes:
1 x 90 min Live Online Session with your Coach/Facilitator
6 x 60 min Online Sessions every 10 days
1 X Marketing Workbook
Key Focus Areas:
1. Lead Generation
Discover how to create a consistent pipeline of buyer and seller leads using proven prospecting strategies.
Without a solid lead generation strategy, your business is reactive—this module teaches you how to take control of your income.
2. Social Media
Learn how to turn Facebook, Instagram, LinkedIn, and WhatsApp into powerful real estate tools that drive traffic and trust.
Social media is no longer optional—it's where clients see, decide, and engage with your brand.
3. Brand Awareness
Develop a personal and agency brand that builds credibility, trust, and visibility in your farming area.
A well-positioned brand keeps you top of mind—before, during, and after the transaction.
4. Real Estate Marketing Mediums
From digital ads to fliers, show boards to email campaigns—you’ll learn which channels work best, and how to use them effectively.
The right mix of marketing mediums expands your reach and maximises exposure in a cost-effective way.
5. Effective Communication
Master the art of crafting compelling messages—from listing presentations to follow-up calls and WhatsApp broadcasts.
Communication drives conversions—every word you say, write, or post must build connection and confidence.
6. Target Market & Market Share
Identify your ideal client and learn how to dominate a specific area or niche by offering unmatched value.
You can't sell to everyone—success lies in knowing who to speak to, how, and where.
7. Budgeting
Learn how to plan and allocate your marketing spend to maximise returns without waste.
A clear marketing budget ensures you are investing in growth, not just spending aimlessly. R8,500