In this workshop, we explore the essential elements of the Comparative Market Analysis (CMA), the Listing Appointment, and the Exclusive Mandate, providing you with the tools to excel in the real estate selling process. Accurately assessing and presenting the fair market value of a property is critical to achieving successful transactions and fostering strong relationships with sellers and earning the respect of buyers.

Time is of the essence in real estate, and pricing a property correctly from the start is key to ensuring it sells. In this session, we’ll show you how to effectively use the CMA to determine the right price for a property, and we’ll discuss how to handle the Listing Appointment to establish rapport and manage pricing negotiations. We’ll also cover how to handle seller resistance, address common objections, complete the Mandatory Disclosure Report, gather the FICA and successfully secure the exclusive mandate.

With the right approach and skill set, you can turn every listing appointment into an opportunity for success. This workshop will give you the confidence and communication techniques needed to build rapport and trust with your sellers, secure exclusive mandates and ensuring a smooth and efficient sales process.

”The massive institutional knowledge that Ashley brings to the table cannot be overstated – she is an absolute star with an almost infinite knowledge of the industry. This lady is GOLD – hang onto her! The great mix of lecturing combined with a Socratic approach to learning by engaging with the participants made the experience enjoyable and memorable.  I will certainly be using her for future courses and have already recommended to colleagues and friends in the industry looking to improve their skillset. Craig Millar –  Midlands KZN