Welcome to our real estate workshop, “Marketing The Property,” where we dive into the critical aspects of compiling an effective and tailor made marketing plan for sellers. Following our sequential approach based on the real estate cycle, this workshop focuses on maximising the potential of each listing through strategic marketing initiatives. In this workshop, we’ll show you how to transform your approach to property marketing, ensuring that your listings attract the right buyers and sell within the mandate period. The key to success starts with correctly identifying and establishing your target market—this step is essential to positioning the property for the right audience and achieving optimal results.

Central to our discussion is the application of the 4P’s in marketing, with a strong focus on Presentation. How you present the property is critical in attracting prospective buyers and positioning it favourably in the market. But this alone is not enough—collaboration between you and the seller is key to maximising the property’s appeal and securing the best offers.

An often overlooked but crucial aspect of a successful marketing strategy is Price Counselling. Throughout the mandate, regular feedback to the seller, including price adjustments based on buyer feedback, is vital. Without this, the property may remain stagnant on the market, risking the possibility that the second agent will step in once your mandate expires and secure the sale. We’ll guide you through the importance of maintaining open and honest communication with your seller, adjusting the price when necessary to keep the property competitive.

Join us as we dive into proven strategies for crafting a powerful marketing plan, utilising presentation, pricing, and regular feedback to ensure you successfully navigate the marketing process and close deals swiftly—without losing the property to another agent